I'm Joshua Frost. I build things that
ship.
We started Below Zero Media because too many real businesses had weak first impressions, hidden proof, and websites that made customers work too hard. That is the part we know how to fix.
Why we built this studio
I am not building websites to decorate businesses. I build the moment where a visitor finally understands why this thing should exist.
The pattern across the work is simple: find the leak, sharpen the offer, create proof, and make the next click feel obvious.
We saw the same thing happening over and over: incredible local businesses — the ones that show up early, do great work, and treat their customers like family — were completely invisible online. Not because they weren't good enough, but because the rules of search had changed and nobody told them.
ChatGPT, Google AI Overview, Perplexity, Claude — these AI search engines are where customers are going for recommendations now. They don't scroll through 10 blue links anymore. They ask a question and get one answer. If your business isn't that answer, you don't exist.
Traditional marketing agencies charge $2,000-$5,000/month and still use playbooks from 2015. We took a different approach. We use AI to do 90% of the work — content creation, data analysis, optimization, scheduling — so our clients get premium-quality marketing at a fraction of the cost.
That's not a gimmick. It's how we deliver $5,000 worth of marketing for $500/month. The AI does the heavy lifting. Our team provides the strategy, quality control, and local expertise that machines can't replicate.
That's not a tagline — it's the reason this agency exists. If you do great work in your community, the people searching for what you do should be able to find you. We make that happen.
Our approach is different
We don't do long-term contracts, we don't hide behind jargon, and we don't charge more than we're worth.
AI-Powered, Human-Led
AI handles the volume — creating content, analyzing data, optimizing profiles. Our team handles the strategy and makes sure everything sounds like a real business, not a robot.
Premium Quality, Fair Price
Because AI does 90% of the execution, we pass the savings on. You get the same caliber of work that agencies charge $3,000-$5,000/month for — at $500/month.
Results You Can See
Monthly reports that show exactly what we did, what changed, and what's next. No vanity metrics. No vague dashboards. Just honest updates on your visibility.
No Contracts, No BS
Month-to-month. If we're not delivering value, you can leave. That keeps us accountable and keeps you in control.
Local Focus
We're not trying to be everything to everyone. We focus on local businesses in Central Illinois — the plumber, the HVAC company, the realtor, the pool service. We know this market.
Future-Proof Marketing
SEO is evolving. AI search is the future. While other agencies are still optimizing for keywords, we're optimizing for the AI engines that are replacing traditional search.
Based in Bloomington, serving Central Illinois
Bloomington, Illinois
Below Zero Media is headquartered in Bloomington, IL — right in the heart of Central Illinois. We serve local businesses throughout the region, from Peoria to Champaign and everywhere in between.
Find out if your business is visible
We'll search for your business on ChatGPT, Google AI, and Perplexity — and show you exactly what comes up. It's free, it takes 24 hours, and there's zero obligation.
Get Your Free Visibility Audit